



BRAND VOICE
People + Data Drive Results
TELL YOUR UNFORGETTABLE BRAND STORY TO THE RIGHT AUDIENCE
Communication and marketing go together like peanut butter and jelly—both are equally important to make sure your brand story is pushed to the right audience. Get the balance right, and your company will grow.
In Brand Voice: People+Data Drive Results, author Becky Freemal provides a clear understanding of how to use people+data to create a brand story that never falls flat again.

Have you ever noticed that the most iconic brands don't sell you a product or service but rather invite you into their story?
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Building the storytelling capability of your company isn’t a soft skill. It is a necessary skill. Becky helps organizations uncover the data and information their teams hold, to reveal their story, launch strategy, and increase their bottom line.

Fractional Executive & Marketing Strategist
Bring executive-level strategy to your team.
Grow your business and drive remarkable outcomes.

Becky Freemal founded The Market Exec in 2021 to bring executive-level strategy to leaders looking to grow business and drive revenue. She has built a team who helps companies that feel, quite honestly, just stuck and in need of growth strategy. The Market Exec team parachutes in, digests the data and provides a path forward to remarkable outcomes.
Tired of throwing spaghetti at the wall?
Becky's Talks
The Story-Driven Leader:
Building Trust and Unlocking Growth in the AI Era
Transform your next leadership retreat, corporate gathering, or conference into an energizing experience that ignites action. Emmy-award-winning journalist and bestselling author Becky Freemal brings her signature high-energy style and infectious enthusiasm to reveal how evidence-based storytelling bridges technology and human connection in today's AI-driven world.
Through real-world case studies, interactive examples, and a dash of well-placed humor, Becky demonstrates proven frameworks for weaving data-driven insights and AI capabilities into compelling narratives that resonate. Whether commanding a conference hall or facilitating an intimate executive retreat, she inspires audiences to uncover and amplify their genuine brand voice.
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You'll leave this dynamic session with:
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A framework for balancing AI efficiency with human connection
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Tools for transforming metrics into meaningful stories that drive growth
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Actionable strategies to build sustainable growth
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Fresh energy and inspiration to share your organization's story with the people you're meant to impact
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Perfect for:
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Annual conferences and industry events
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Leadership retreats and strategy sessions
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All-hands corporate meetings
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Team building workshops
Get ready to be inspired, challenged, and equipped with practical tools that turn prospects into long-term partners!

Brand Resilience:
Your Story, Your Future
In a world where the average professional will navigate 5-7 career transitions, mastering the art of reinvention isn't just helpful – it's essential. Emmy-award-winning journalist turned bestselling author and strategic growth expert Becky Freemal brings electric energy and hard-won wisdom to this transformative session on building a resilient personal brand.
Drawing from her dynamic journey across broadcast journalism, marketing leadership, authorship, and academia, Becky reveals the proven strategies that turn career transitions into opportunities for growth. Through engaging stories and interactive exercises, she demonstrates how intentional personal branding and authentic relationship building can transform challenging changes into powerful possibilities.
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You'll leave this energizing session with:
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A framework for building a purpose-driven personal brand that evolves with you
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Strategies for leveraging relationships to navigate career transitions confidently
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Tools for maintaining authenticity while adapting to new professional environments
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Actionable methods for telling your story in ways that open doors
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Perfect for:
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Professional development conferences
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Company transition workshops
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Leadership development programs
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Career advancement seminars
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Preparing college students for a career beyond college
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Career exploration workshops
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Get ready to discover how your unique journey becomes your greatest asset in building a future-proof career!

Turn Data into Dollars:
Strategic Storytelling Workshop
Keep the energy high after the keynote with this interactive, results-focused workshop! Emmy-award-winning storyteller Becky Freemal guides participants through hands-on exercises that transform raw data and team insights into powerful brand narratives that drive action.
Transform inspiring insights into actionable strategies in this high-energy, interactive workshop as Becky guides you through her proven framework for turning data and AI capabilities into authentic stories that drive measurable results.
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Roll up your sleeves and learn exactly how to:
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Transform your metrics into compelling narratives that resonate
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Build authentic connection in an AI-driven world
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Create consistent messaging that scales across your organization
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Measure and maximize your story's impact on growth
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This intimate, hands-on workshop delivers immediate value through:
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Real-time application of proven storytelling frameworks
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Interactive exercises that bring your data to life
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Personalized guidance for your specific challenges
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Take-home tools for implementing right away
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​Perfect for conference breakouts, this workshop delivers the perfect blend of inspiration and application. You'll walk away with concrete tools, templates, and techniques you can implement immediately. Bring your challenges, your data, and your team – leave with a clear roadmap for turning your organization's unique story into strategic growth.

Command & Connect: Event Leadership That Moves People
From intimate panel discussions to large-scale outdoor events, Becky Freemal brings Emmy-award-winning broadcast expertise and magnetic energy to every stage. As a seasoned emcee and moderator, she masterfully:
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Transforms standard programs into engaging experiences
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Elevates panel discussions with insightful questions and seamless transitions
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Creates authentic connections between speakers and audiences
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Adapts in real-time to keep energy high and programs flowing
Drawing from her journalist's instinct and storyteller's heart, Becky reads the room, engages authentically, and ensures every participant feels seen and heard. Her professional polish combined with genuine warmth creates an atmosphere where meaningful conversations flourish and lasting connections form.
Experience includes:
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Corporate events and conferences
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Leadership summits and retreats
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Industry panel moderation
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Awards ceremonies and galas
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Outdoor festivals and community events
Book Becky to bring:
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Flawless program timing and flow management
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Quick thinking and seamless problem-solving
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Engaging audience interaction
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Professional presence with a dash of fun
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Memorable moments that resonate long after the event


About Becky
Hello and welcome! Thanks for stopping by.
(When you get a moment, introduce yourself! Just scroll down to connect and say hi.)
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With a strong background in broadcast journalism, crisis communication, corporate culture, and inspirational storytelling, Becky can help you and your team drive ROI, like she has for so many others.
The teams she has had the honor to lead drove millions of dollars in revenue, while winning several awards along the way, including Emmy, Edward R. Murrow, Telly and Addy awards (you can check LinkedIn if you want all of that resume info).
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Whether Becky is talking to thousands of people or 1:1 as your fractional marketing executive, she bring the energy, the realism and the humor needed to keep people engaged and ready to take action.

Becky's career's success stems from collaborative teamwork, a passion for uncovering stories, and connecting people. When organizations build a strong brand voice:
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Trust is built
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People connect
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Inspiration transforms into action
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Becky's personal brand revolves around her desire to remain curious with an essence of fun, earning her an MBA, completing marathons, and skydiving. A proud Ohio University Bobcat and Virginia Tech Hokie, She now finds herself on the sidelines of many soccer fields watching her sons on the pitch. She would much rather be playing herself, but ran out of ACLs from soccer injuries and hung up her cleats. She is confident that her passion for storytelling and helping companies uncover their brand voice will keep her knees intact.🤞
